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  • Sydney Royal Easter Show farmers rope in social media marketing

    2018 - 12.21

    Show time: The country’s best axemen will compete at the Sydney Royal Easter Show. Photo: Brendan Esposito Show time: The country’s best axemen will compete at the Sydney Royal Easter Show. Photo: Brendan Esposito
    Nanjing Night Net

    Show time: The country’s best axemen will compete at the Sydney Royal Easter Show. Photo: Brendan Esposito

    Show time: The country’s best axemen will compete at the Sydney Royal Easter Show. Photo: Brendan Esposito

    Volunteer Grant Frank works at ensuring the display, which includes giant poppies, is finished by the opening of the Royal Easter Show on Thursday. Photo: Dallas Kilponen

    Family ties: The Reids still working to finish their Northern District produce display. Photo: Dallas Kilponen

    The Reid family has been designing and making the northern districts’ exhibition at the Sydney Royal Easter Show for six years, but this year’s Anzac tribute is ripped from the pages of the family’s album.

    Made with local fruit, vegetables and ingenuity, the district’s diorama pays homage to the family’s three great great uncles, Willy, Don and Ozzie, who were killed in the Great War when they were much the same age as the latest generation of young Reid men.

    The Reids have recreated photos – using local seeds as ink – of their three relatives who were killed, devastating their small country town of Woodenbong (population 500), south of the Queensland border. Three soldiers – wearing digger’s hats donated from district locals and powered by an old engine – pop out of a trench to fire at the enemy. Crosses represent the burials of unknown soldiers like these young men.

    On Wednesday, five members of the Reid family were rushing to complete the district’s sad diorama with the words, “It turned farmers into soldiers, and boys into men,” before the 193rd show opened on Thursday. “Ours is probably a bit more morbid than most of them,” said Michelle Reid, a preschool teacher who has been designing the district’s exhibit for six years.

    While this year’s show and exhibits pay tribute to the Anzacs and mark the centenary of Gallipoli, it is using new technology and channels to reach the growing number of visitors who might have never milked a cow or visited a farm. To attract some of the 900,000 visitors expected through the gates, it will use Facebook, Twitter and other social media channels.

    Visitors will be encouraged to post Felfies (that’s a farm version of a selfie) online.

    In recognition of the growing reach of small websites and blogs, “mummy” bloggers  (with their children) such as MummyToTwins, The Mummy Project and Together We Roam, were given their own media preview. The show has a new instagram account where visitors will be able to post their Felfies (farmyard animal selfies), and it has an active Twitter account @Eastershow using the hashtag #Eastershow and Facebook page.

    Showing the female bloggers and their children around the farmyard nursery, where an eight-week-old alpaca cria (pup) jumped in the air like a cartoon character, the RAS’ general manager of agriculture Murray Wilton said the show had to use the same technology as its visitors.

    “It’s another way to tell the story of agriculture. My kids are all over social media, so we have to use that to educate kids in a way they feel comfortable.”

    As the number of people in farming shrinks, the organisers of the district exhibits  – perhaps the oldest and most loved part of the show – are finding it hard to find new recruits for the labour-intensive job. Many volunteers, like Mrs Reid, take two to three weeks leave to set up the display, working 18-hour days to finish and prepare the produce for judging.

    Craig Taylor and his wife Wendy have designed the central districts display for 26 years, becoming family with a group of volunteers who have  endured each other’s marriages, births and deaths.

    Sometimes it seemed like too much work, until the public arrived on opening day.

    “It sounds corny but when you see the reaction of the public, it is all worthwhile. These are the iconic elements of the show, and they aren’t done on anything like this scale anywhere else in the world,”  Mr Taylor said.

    The region’s exhibit pays homage to the poppies that flowered in the battlefields in World War 1.

    “We didn’t want to show battle scenes or glorify war,” he said. “The poppy is seen as the symbol of remembrance.”

    193rd Sydney Royal Easter Show

    Runs from Thursday 26 March to Wednesday 8 April, 2015 and is open from 9am until late every day.

    Where: Sydney Showground, Sydney Olympic Park

    Cost: eastershow南京夜网.au/tickets/

    Showlink tickets, including public transport, range from Adult $39.50, Child $24.00 to Family $114.20.


    This story Administrator ready to work first appeared on Nanjing Night Net.

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