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  • Hinge, a ‘Classier Tinder’ launches in Sydney

    2019 - 02.21

    Dating app Hinge has come to Sydney. Photo: SuppliedMiranda Kerr’s reportedly using it, and now the most well-heeled dating app on the market is launching in Sydney.
    Nanjing Night Net

    Hinge, which is being marketed as a “classier Tinder”, looks just like any other dating app. But, unlike on most dating apps, where users can be matched with total strangers, Hinge users can only be matched with friends of friends.

    “Tinder is about having immediate fun, but Hinge is about going on dates,” says Hinge CEO Justin McLeod.

    Despite its similarities to Tinder, Hinge was actually conceived well before Tinder was launched in 2012.

    McLeod says he first had the idea when he graduated business school in 2011 and accepted a job in management consulting, a career he knew would involve a lot of travel.

    “I wanted to meet new people, but I didn’t want to join match南京夜网,” he says. “The idea of using Facebook to create a dating profile seemed easier to me than filling out a long survey on a dating website.”

    After launching Hinge in 2013, McLeod says the app’s group of users grew “organically” from his circle of friends.

    “The app naturally spreads among our most well-connected, internationally-minded users,” McLeod says, adding that most Hinge users are “young professionals between the ages of 23 and 36 who work in finance, fashion, tech and consulting”.

    Hinge uses a person’s Facebook data to display their workplace, education, height and hobbies, as well as their 25 most recent profile pictures. Users are only shown the profiles of users they have a mutual friend with.

    Not only does Hinge give its users more information about their potential matches than Tinder, it also has the ability to remember which kinds of people you like, and which kinds you don’t.

    “The app will figure out if you keep matching with people over a certain height, or if you like lawyers,” McLeod says.

    Hinge claims to create 35,000 dates each week, with 1,500 of those dates leading to a relationship.

    In the weeks leading up to today’s launch, over 1,000 Sydneysiders have pre-registered for the app, which is already live in London, Toronto and Mumbai, as well as 34 US cities.

    However, if you live in Sydney’s outer suburbs, don’t get too excited.

    In an oddly elitist inclusion, the Sydney version of the app also only creates matches between people who live, as McLeod describes, “40 kilometres from the beach”.

    The result? Sydneysiders living west of Horsley Park are barred from access.

    The dating app market is increasingly becoming a crowded one. In addition to the Sydney launch of Hinge, this week also saw Tinder co-founder Whitney Wolfe launch Bumble, a feminist spin on the genre where women have to message their matches first.

    “I think [the market] will consolidate, but it will consolidate into a few apps,” McLeod says, comparing the future to the online dating market, where a few very large websites, such as match南京夜网 and eharmony, operate.

    If its success overseas is anything to go by, it looks like this “classier Tinder” might be one of those few.

    This story Administrator ready to work first appeared on Nanjing Night Net.

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